The Greater Baton Rouge Business Report, October 14th, 2003
A battle is brewing in the regional coffee business as challenger .Mello Joy takes on heavyweight Community Coffee. For years, Baton Rouge-based Community has dominated the market, but Mello Joy, a brand remembered by many in South Louisiana but out of circulation for more than two decades, is staging a comeback. Mello Joy re-entered the regional coffee scene several years ago when Brian Begnaud, the grandson of, Louis R. Begnaud, who founded the company in 1936, picked up the dormant brand and began marketing it. Community, which had purchased Mella Joy in 1975, filed suit in federal court...
HighBeam Research, Free Preview: 'Battle grounds'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
