Chain Drug Review, September 24th, 2001
Q. How has the proliferation of battery-powered devices impacted sales in the category? DAGGETI: The battery marketplace is device-driven. Whether it is devices currently in one's household or new ones coming onto the market, consumers need battery power. This combination has helped fuel the growth of the category. "This is a segment that has historically outperformed other consumer packaged goods categories. It is one of the top profit makers for retailers." MARTIRE: "Convenience and technology continue to dictate the battery-operated device market. Consumers today are strapped for time. T...
HighBeam Research, Free Preview: 'Batteries.(batteries in retail)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
