The Milwaukee Journal Sentinel, December 15th, 2002
Bargains, bargains everywhere... ...or else we just won't buy
Shoppers increasingly demand deep discounts near holidays
By DORIS HAJEWSKI dhajewski@journalsentinel.com, Journal Sentinel
Sunday, December 15, 2002
Ah, the annual holiday dilemma.
Whether 'tis better to rise at 4 a.m. on the day after Thanksgiving in search of doorbuster specials, or to wait, perchance to find an even better deal when retailers panic and slash prices later in the season.
The idea of never paying full retail has become so ingrained with American consumers that the question for shoppers isn't whether there wil...
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