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B 'mann Names Chief Creative Officer.(Bertelsmann AG)(Brief Article)

About 1 pages (148 words)

Publishers Weekly, March 6th, 2000

BERTELSMANN WILL SOON have a chief creative officer -- an executive responsible for group-wide content strategy. The appointee, Rolf Schmidt-Holtz, who at present is CEO of CLTUFA, Europe's largest TV network, also wins a seat on Bertelsmann's executive board as its eighth member, where he will be expected to speak for the interests of authors, musicians and producers. He will also be responsible for content digitization and networking across profit center and divisional boundaries, with...

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LOTTMAN, HERBERT R.. Publishers Weekly, March 6th, 2000. B 'mann Names Chief Creative Officer.(Bertelsmann AG)(Brief Article). Content provided by HighBeam Research.



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