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B & N's special terms. (Barnes & Noble's marketing programs) (includes a related article on Barnes & Nobles magazine advertising)

About 5 pages (1,575 words)

Publishers Weekly, July 4th, 1994

Although the American Booksellers Association suit against five publishers (News, June 6 & 13) mentions several titles that were allegedly sold at different prices to different types of customers, the core of the complaint deals with various Barnes & Noble merchandising and advertising programs that publishers can buy into. The ABA alleges that publishers that participate in the programs don't offer similar terms to other booksellers and thus violate the Robinson-Patman Act's stipulation that all promotional allowances, payments and program be made available on proportionally equal terms to ...

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Mutter, John. Publishers Weekly, July 4th, 1994. B & N's special terms. (Barnes & Noble's marketing programs) (includes a related article on Barnes & Nobles magazine advertising). Content provided by HighBeam Research.



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