Publishers Weekly, September 27th, 1993
Based on Barnes & Noble's initial public offering (News, Sept. 20) and information culled from Wall Street sources, PW has learned that Barnes & Noble is:
* planning eventually to stop discounting paperbacks (usually 10% off) while increasing the hardcover discount to 20% from 10%;
* building new mall stores and refurbishing some existing ones according to a prototype that was introduced this year in eight B. Dalton Bookseller stores (mall store closings do, however, exceed mall store openings);
* relying entirely on publisher's cooperative advertising money to fund its extensive advertis...
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