Medical Marketing & Media, June 1st, 1992
A strange new Washington species has come to haunt pharmaceutical marketers - Species tormentus federalis - the FDA bureaucrat. Sp. tormentus federalis has long been accustomed to working in relative anonymity, protected by the thick hide of the institution to which he or she belongs. This insularity has been threatened by a new attack that takes the approach of penetrating the outer defenses and burrowing into the soft inner. Notwithstanding his apparent readiness to stifle the First Amendment in the interests of protecting highly educated prescribers from unfounded promotional suggestions,...
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