The Mail on Sunday (London, England), January 21st, 2001
Byline: FRED MAWER BUY One Get One Free sounds more like a marketing ploy for selling baked beans than something as desirable and complex as fortnight in the sun. Yet this is the slogan First Choice and Travel Choice, its chain of travel agents, are employing to persuade us to buy their holidays - condensed into the rather unappetising slogan 'B.O.G.O.F on holiday'. The other big holiday companies - Thomson and its Lunn Poly travel agents; Airtours and its Going Places agencies; and JMC, part of the Thomas Cook group - have also gone discount mad. 'Thousands of half price holidays' scream o...
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