Grocer, December 11th, 1999
The ANCHOR brand has endured the test of time because it continues to be a forerunner in innovation with new product developments, added value promotions and a breadth of range and quality second to none in yellow fats.
Seventy five years ago ANCHOR Butter was launched in the UK and by the early 1960s was Britain's biggest selling butter brand -- a position that it has held for more than 30 years.
With a new millennium dawning, NEW ZEALAND MILK (UK) LTD is driving forward with major investment to ensure the entire brand range stays at the top, with a major new initiative promised for early...
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