The Washington Post, October 26th, 2003
Creative thinkers do not merely answer questions that interest others, they answer questions that others have not realized are interesting or even are questions. For example: Starbucks coffee is not that much better than everyone else's coffee, so what is Starbucks really selling? What does it say about today's America that travelers changing concourses in the United terminal at Chicago's O'Hare International Airport pass beneath a 744-foot neon-light sculpture, the colors of which change in sync to music? Why has the number of nail salons doubled, the number of manicurists tripled and the num...
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