Bank Marketing, April 1st, 1999
Most commercial banks have deployed automated teller machines (ATMs) to serve as transactional channels in providing banking services to its clients 24 hours a day. Advertising experts are beginning to see these machines as more than mere 24-hour bank branches. ATMs can also be effective in delivering targeted messages and added-value options that help in developing their customer base while promoting products and services designed for specific customer needs.
ATMs for years, they were seen as delivery, period.
But try appending "channel" to the concept of ATMs and hear the sound of paradigm...
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