Footwear News, July 20th, 1998
SNEAKERS AND KIDS HAVE ALWAYS BEEN A GOOD MATCH, BUT NOW VENDORS ARE SURE CHILDREN'S LEISURELY LIFESTYLES REQUIRE NONPERFORMANCE, FASHIONABLE LOOKS. Whether they're tagged athleisure or fashion-inspired athletic shoes, most parents still call them sneakers, and most kids just wear them for play. Because children's has traditionally been an active basic-sneaker market, companies are following up on the brown-shoe craze by offering kids retro, sometimes futuristic, often low-tech looks for spring '99 that take their design inspirations from none other than performance athletic shoes. "The snea...
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