The Independent - London, February 1st, 1997
"It's Winsday", Camelot's new campaign triumphantly declares. The National Lottery operator is spending pounds 8 million to persuade us to play its new mid-week lottery draw. Success, however, may not be easily bought: Camelot must combat not only the growing number other ways to have a flutter but ingrained shopping habits, too.
In the ad, a man spies through a telescope the magic hand of fortune pointing at him. Two girls pass by. "One day I'll meet my prince charming," one says to her friend. "It's me!", the man cries as he runs by. The girls shake their heads in disagreement and walk on. ...
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