The Boston Globe, January 4th, 1998
In Boston's advertising business, the big just get bigger. Thanks to a robust economy, 1997 was a good year for such top agencies as Arnold Communications, Hill Holliday Connors Cosmopulos of Boston, and Mullen of Wenham, but the wealth wasn't equally shared with smaller firms. "A lot of top agencies continue to grow," said Ed Eskandarian, chairman of Arnold, where billings may approach nearly $1 billion in 1998. "After that, it gets very thin." A "huge gap," he said, has opened "between the top and the rest of the pack." Bronner Slosberg Humphrey, a Boston agency specializing in new direct ma...
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