Folio: the Magazine for Magazine Management, May 15th, 1994
The growing number of Japanese visiting and working in the US are the target audience of new Japanese-language magazines such as J, Georgia and Japanese Lifestyle. The Japan External Trade Organization reports that approximately 119,840 Japanese companies with 437,770 employees do business in the US while statistics from the Japanese National Tourist Office for Jan. 1993 to Sep. 1993 shows that 2.7 million Japanese visited the US during the same period. At a time when most magazines are looking beyond traditional advertising to support themselves, one new category is making a go of it relying...
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