TelevisionWeek, December 15th, 2003
Byline: Michele Greppi
It wasn't so presto, but the change-over of ABC's programming formats has been taking place right before the very eyes of the competitive TV industry and the eagle-eyed press in bits and pieces for two seasons.
ABC Entertainment executives only recently began asking producers of dramas to change from a four-act format to five acts (TelevisionWeek, Dec. 1). The requests are part of the network's overall prime-time strategy to stop precipitous ratings drops at the end of hours and half-hours-and perhaps even add one-tenth to two-tenths of a ratings point to the latter ...
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