Automotive Design & Production, June 1st, 2003
No car person wants to see a nameplate on the brink. Even the most hard-bitten among us harbors a secret desire For a brand's recovery because its demise is like losing a member of the extended Family. However, saving a brand From elimination often takes extraordinary measures, and more than a Few unsavory decisions along the way. Saab chief designer Michael Mauer showed two spot-on concepts-the 9-X [FrankFurt 2001] and 9-3X [Detroit 2002]--that sought to establish a theme and image For Saab, something the brand has lacked For Far too long. It was easy to imagine them as part of a Family of v...
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