The Boston Globe, May 5th, 2002
The scene: A chic urban nightspot with martini glasses perched on the bar. A sexy young woman, turning the heads of every man in the club. The setup: Joe Guy tries unsuccessfully to snag her attention. Then aaaaah. . .choo! She sneezes. Joe Guy's ready with a tissue. She accepts, moves closer to him, and coos, "There's nothing sexier than a man who's prepared for anything." The message: "Hygiene is sexy!" Contrived, perhaps, but a group of students at Boston University's School of Public Health hope the 30-second spot, filmed at Dorchester's Blarney Stone, will persuade viewers to improve thei...
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