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A $600 Jacket? Are They Bananas?; Odd Pricey Item Lends Prestige to Nearby Goods

About 3 pages (937 words)

The Washington Post, January 12th, 2003

The bomber jacket was chocolate leather with a plush caramel shearling lining that peeked out at the collar and cuffs. It was athletic and luxurious . . . and seemed totally out of place. Was Banana Republic, that bastion of uniforms for the urban professional, more daring than I had given the chain credit for? Apparently. Even more thrilling, given that I had yet to be intimidated by paying $68 for a forgettable gray merino sweater, I would probably be willing to splurge on this completely unnecessary piece. Wrong. At $598, it was well out of the league of this urban professional. But the p...

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Anitha Reddy. The Washington Post, January 12th, 2003. A $600 Jacket? Are They Bananas?; Odd Pricey Item Lends Prestige to Nearby Goods. Content provided by HighBeam Research.

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