Japan is full of billboards. They seem to be absolutely everywhere. After Bob does some of his commercials and photo shoots, he ends up on the billboards as well. When Bob and Charlotte are out, the audience sometimes spots him on the billboards.
The billboards are symbolic of Bob's confusion with his life. His career has gone so far down hill that he is now forced to take such jobs as appearing in commercials and on billboards in Japan.
Bob is also confused about his relationships at home. His wife and children drive him crazy, but he still feels a responsibility for them. As he talks to Charlotte, he realizes that he has been missing out on living his life and seems to make a new commitment to live his life to.....
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