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There are 21 essays on Advertising.

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Student Essays on Advertising
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Essay Grade: 92%
The Impact of Advertising in Our Daily Lives
1,706 words, approx. 6 pages
Advertising surrounds us in our everyday lives, and advertisers use countless means to catch the customer's eye, including sexuality, celebrity appeal, fantasy, comedy, and plain old creativity. This is evident in the following analysis of two ads, one for Calvin Klein perfume and one for Scope mouthwash, appearing in the same issue of Cosmopolitan magazine. While both ads target the same audience, Calvin Klein focuses on fantasy and celebrity appeal, while Scope utilizes creativity.
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Essay Grade: 86%
Why Do We Buy: an Analysis of Advertising in Cosmopolitan
1,706 words, approx. 6 pages
The executives in charge of an ad may spend thousands of dollars and months of planning on one little page in a magazine. They use countless means to catch the consumer's eye, including sexuality, celebrity appeal, fantasy, comedy, and plain old creativity, all to make you buy their product. We had to take two ads out of the same magazine and describe them and how they seduce consumers
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Essay Grade: 88%
Advertising Campaigns
1,228 words, approx. 4 pages
Describes how advertisers use a variety of tactics to target particular groups, such as young teens, to market their product or campaign. Describes the use of simple and honest advertising campaigns. Focuses on the campaign, "My Anti-Drug" found in Seventeen magazines.
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Essay Grade: 83%
Affects of Advertising on Adolencent Eating Disorders
1,150 words, approx. 4 pages
Advertisements are marketed to attract consumers to materialistic goods, they create an infatuation for perfection and for beauty. This infatuation may sound harmless, but it puts young adults on a path for desperate desire for acceptance and normality. When young adults find themselves on this path, they cannot judge what normality is, and define it as perfection.
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Essay Grade: 89%
Advertising Invasion
1,104 words, approx. 4 pages
An Examination of how advertising has invaded our daily lives.
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Essay Grade: 92%
Effect of Advertising on Young Women
1,021 words, approx. 3 pages
Research paper on effects of advertising on teen girls.
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Essay Grade: 88%
Advertisement Analysis
838 words, approx. 3 pages
This is an essay about how hard it is, and what you need to do, to make a great advertisement.
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Essay Grade: 81%
Different Categories of Advertisements
753 words, approx. 3 pages
Basic descriptions of the three main categories of advertisements: commercial ads (designed to sell goods and services), commonweal ads (which are messages from the government and social organizations), and regional ads (messages targeted to specific geographical regions).
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Essay Grade: 88%
Language of Advertising
698 words, approx. 2 pages
The language used in advertising is to promote compliance with a message, specifically anti-drink driving advertisements.
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Essay Grade: 88%
Print Advertising Analysis
654 words, approx. 2 pages
An analysis of an advertisement for Kellogg's Body Smart Wheat Bran Flakes exemplifies the techniques that can be used to grab one's attention and encourage him or her to purchase the product. The use of color in the advertisement, the name of the product, the picture of the cereal bowl, the text with more details about the product, and the challenge to try the product for a trial period all contribute to the effectiveness of the advertisement.
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Essay Grade: 75%
The Effects of Advertising
648 words, approx. 2 pages
Although advertising is accused of influencing consumers to buy things they do not need, they have the choice to buy. It is up to the consumer to make wise choices and develop shopping skills that are intelligent.
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Essay Grade: 88%
Advertising Account Executive
637 words, approx. 2 pages
Covers the aspects of becoming and working as an advertising account executive.
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Essay Grade: 92%
Narrative Advertisements
637 words, approx. 2 pages
Examines a Jeep commercial and how successful the narrative advertisement is at selling its product to the target audience.
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Essay Grade: 86%
Print Advertisement and Commercials
632 words, approx. 2 pages
Describes how advertising shapes societal values and culture. Explores the use of sexuality and alcohol in advertising.
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Essay Grade: 86%
Advertising and Media Manipulation
615 words, approx. 2 pages
Discusses the advertising industry and the techniques companies use to get and keep the viewers attention. Examines whether some of the techniques used constitute manipulation.
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Essay Grade: 75%
Advertising in Today's World
585 words, approx. 2 pages
The role of advertising today and how it affects society, whether we want it or not.
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Essay Grade: 83%
Rhetorical Analysis of an Ad
538 words, approx. 2 pages
Provides an in depth analysis of an ad from a magazine. Describes the audience to which the ad is marketed toward.
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Essay Grade: 86%
Advertising to Children
525 words, approx. 2 pages
Examines the effect of marketing constantly being aimed at children. Based on the article, "The Power of No", from Newsweek. Provides statistical data on the amount of commercial advertising directed at children each year.
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Essay Grade: 83%
Window Display
448 words, approx. 2 pages
Provides an analysis of a Window Display depicting a wedding reception. Describes the display and the feelings it elicits.
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Essay Grade: 96%
Deception and Exploitation in Advertising
436 words, approx. 2 pages
Advertisers use despicable tactics to sell products. They deceive consumers and play on their emotions and insecurities. It's the buyer's responsibility to investigate the product and its claims.
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Essay Grade: 79%
Targeting Audience
165 words, approx. 1 pages
A small essay on how to advertise a product.

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