Marketing of the Sport Celebrity Essay | Essay

This student essay consists of approximately 9 pages of analysis of Marketing of the Sport Celebrity.
This section contains 2,641 words
(approx. 9 pages at 300 words per page)
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Marketing of the Sport Celebrity

Summary: The business of sports marketing has become both lucrative and influential in shaping sport in general and the individual athletes. The desire for endorsement offers and profitable media coverage has become a crucial facet of modern sport.
The business of sports marketing has become both lucrative and influential in shaping sport in general and the individual athletes. The desire for endorsement offers and profitable media coverage has become a crucial facet of modern sport. With a selection of athletes making millions of dollars a year, outside of their sporting arena, it is obvious to see the impact of marketing and advertising on sport. In this essay I will examine the ways in which marketing effects the athletes and sport in general. Also, I will identify the characteristics of a marketable sporting "celebrity" and further look into African American athletes specifically and the way the African American community is marketed.

Sport has not always been covered in such feverish enthusiasm, now with coverage on television, radio, and internet. The real emergence of sport into everyday life began after World War II, when new heroes were needed...

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This section contains 2,641 words
(approx. 9 pages at 300 words per page)
Buy the Student Essay on Marketing of the Sport Celebrity
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Marketing of the Sport Celebrity from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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