Part 1/ SITUATION ANALYSIS

1 / SWOT Analysis

The SWOT analysis reveals the current environment of the product as we see it now. The strengths and weaknesses are internal factors whereas opportunities and threats are external factors. As to now, the product is a little paper bag filled with natural dried herbs and spices. It is a ready-mix for salad dressing, with no additives. We want to launch this product on the French market.

Strengths:

• The product contains no preservatives, nor additives. As to the market trend in general, consumers tend to look for `natural products'.
• Perfect to make a healthy dressing for your salad, as you only need vinegar, oil and water (no mustard, sugar, salt...)
• The product is in a bag, easy to carry, to take on vacation, and to store.
• There is no need to keep it in a cold place (fridge, freezer...), as...