Mass Communication Today Essay | Essay

This student essay consists of approximately 2 pages of analysis of Mass Communication Today.
This section contains 480 words
(approx. 2 pages at 300 words per page)
Buy the Student Essay on Mass Communication Today

Mass Communication Today

Summary: FM Radio in Sydney is an example of narrowcasting, as Berger defines. I.e. there are different stations aimed at different audiences. These stations are availiable for the mass population to access, hence it is the medium (radio) that becomes the mass.
Does the phrase "mass communication" accurately describe contemporary FM radio in sydney, or not?

It is the defintion of "mass" that provides variation in the understanding of the term "mass communication." These opposing definitions can show why both FM radio in Sydney is and is not a medium of mass communication.

Within Berger's article Making Sense of Communication, he provides the defintion of "mass" from the perspective of a number of sociologist's interested in mass communication theory. He quotes from Friedson who argues Lazarfield and Kendall, whom take the definiton of "mass" from the dictionary as being "the great body of the people of a nation, as contrasted to some special body like...a social class." Freidson says that "the term mass then is truely applicable to the medium of radio..as it reaches all groups of the population uniformely"and at the same time. Friedson, whom Berger...

(read more)

This section contains 480 words
(approx. 2 pages at 300 words per page)
Buy the Student Essay on Mass Communication Today
Copyrights
Gale
Mass Communication Today from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
Follow Us on Facebook