It is the defintion of "mass" that provides variation in the understanding of the term "mass communication." These opposing definitions can show why both FM radio in Sydney is and is not a medium of mass communication.

Within Berger's article Making Sense of Communication, he provides the defintion of "mass" from the perspective of a number of sociologist's interested in mass communication theory. He quotes from Friedson who argues Lazarfield and Kendall, whom take the definiton of "mass" from the dictionary as being "the great body of the people of a nation, as contrasted to some special body like...a social class." Freidson says that "the term mass then is truely applicable to the medium of radio..as it reaches all groups of the population uniformely"and at the same time. Friedson, whom Berger...