This is an advertisement for the perfume `Exclamation Star'. I came across this in the magazine Bliss. The reason this advertisement was published in this magazine is because it appeals to the audience in which reads the magazine. The magazine is based upon mainly female teenage fashion and the latest must haves. Therefore, if it is published in this magazine it will attract the readers to buy the fragrance as they will believe it is popular and a must have item on the shopping list!

As with all advertisements, this one stands out (catches the eye) because of the colours used. The main colour used throughout this advertisement is the royal colour of gold. This colour gives a positive interpretation of the fragrance as it is an attractive and positive colour. Gold, also being associated with beauty, is a colour that most people use to make others feel...