Internet Marketing Strategy for Small Construction Firms Essay | Essay

This student essay consists of approximately 12 pages of analysis of Internet Marketing Strategy for Small Construction Firms.
This section contains 3,423 words
(approx. 12 pages at 300 words per page)
Buy the Student Essay on Internet Marketing Strategy for Small Construction Firms

Internet Marketing Strategy for Small Construction Firms

Summary: Construction companies on the whole have been slow to incorporate the Internet as part of their marketing and sales strategies. However, as the construction industry becomes increasingly globalized, the survival of a firm in that industry will increasingly depend on its ability to create and sustain a strong Internet marketing strategy. The following analysis shows the kind of impact Internet marketing would have on a small construction company, including the benefits and challenges associated with such marketing.
Impact of Internet Marketing Strategy for small construction firms

As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved. The UK construction and engineering market reached a value of £19.3 billion in 2002, giving an overall growth of 0.6% since 1998, outperforming the European average. The UK market share at the end of 2002 was 14.3%, giving it the second largest share of the European market. In Scotland in particular, the construction industry has outperformed the UK average for new construction contracts with a 25.3% increase...

(read more)

This section contains 3,423 words
(approx. 12 pages at 300 words per page)
Buy the Student Essay on Internet Marketing Strategy for Small Construction Firms
Copyrights
Gale
Internet Marketing Strategy for Small Construction Firms from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
Follow Us on Facebook