Marketing Essay | Managing the 4 P's in Marketing

This student essay consists of approximately 8 pages of analysis of Managing the 4 P's in Marketing.
This section contains 2,353 words
(approx. 8 pages at 300 words per page)
Buy the Student Essay on Managing the 4 P's in Marketing

Managing the 4 P's in Marketing

Summary: A discripitve essay on marketing with case studies as examples.

EXECUTIVE SUMMAY

As a business consultant for your business Expectations Ltd, a close analytical approach of you revenue statement and balance sheet allowed me to report on the following sections:

  1. Liquidity
  2. Solvency
  3. Profitability
  4. Efficiency
(See section 1 written pp.1-11)

Together with the industry averages, the analyzing of theses ratios sets ways of planning to ensure your business will meet if has not the set industry averages. Evaluating the businesses liquidity, solvency, profitability and efficiency saw some major problems, which could put the business into huge financial risk if the situations are not addressed immediately.

Financial issues investigated include:

  1. The liquidity of the business, the current ratio in 2000 (0.89:1) was way below industry average (2:1). In 2001 the issue had not been rectified, therefore dropping to (0.79:1).
  2. The liquidity quick ratio in 2000 was 1:1, which is acceptable. However in 2001the ratio dropped to 0.59:1, which showed the business almost had DOUBLE the...

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This section contains 2,353 words
(approx. 8 pages at 300 words per page)
Buy the Student Essay on Managing the 4 P's in Marketing
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