Public relations Essay | Essay

This student essay consists of approximately 4 pages of analysis of Public Relations.
This section contains 1,047 words
(approx. 4 pages at 300 words per page)
Buy the Student Essay on Public Relations

Public Relations

Summary: Defining PR and what it means to an organization.
Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, "All public relations should exist to preserve a consistent reputation and build relationships" (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as "spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function that involves counseling at the highest level and being involved in strategic planning for the organization (2). This is a rather ambiguous statement that could mean a number of different things. Public Relations can be summed up in...

(read more)

This section contains 1,047 words
(approx. 4 pages at 300 words per page)
Buy the Student Essay on Public Relations
Copyrights
BookRags
Public Relations from BookRags. (c)2016 BookRags, Inc. All rights reserved.
Follow Us on Facebook