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This student essay consists of approximately 10 pages of analysis of Persuasive Tactics in Marketing.
This section contains 2,743 words
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Persuasive Tactics in Marketing

Summary: The effectiveness of social proof and scarcity in the application of advertising.
Table of Contents page
  1. 0 Explanation of the two tactics 2
  2. 0 The effectiveness of social proof 2
  3. 1 Circumstances when effective 3
  4. 2 Circumstances when ineffective 4
  5. 3 Persuadee when effective 4
  6. 4 Persuadee when ineffective 5
  7. 5 Persuader when effective 5
  8. 6 Persuader when ineffective 6
  9. 7 Conclusion of Social Proof 7
  10. 0 The effectiveness of scarcity 7
  11. 1 Circumstances when effective 7
  12. 2 Circumstances when ineffective 8
  13. 3 Persuadee when effective 8
  14. 4 Persuadee when ineffective 9
  15. 5 Persuader when effective 9
  16. 6 Persuader when ineffective 9
  17. 7 Conclusion of Scarcity 10
  18. 0 References 10
  19. 0 Appendix 11
  20. 0 Explanation of the two tactics
Effective communicators use six principles to get what they want and to influence and shape the behaviour of others, according to Robert B Cialdini, author of Influence: Science and Practice. Each of these principles is governed by a psychological principle that directs human behaviour and gives the users their power. The six principles are reciprocation, consistency and commitment, social proof, liking, authority and scarcity.

The principle of social proof is that we can determine what is correct just...

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This section contains 2,743 words
(approx. 10 pages at 300 words per page)
Buy the Student Essay on Persuasive Tactics in Marketing
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