Summary:
Essay examines three ad slogans illustrate Shanghai spirit and how it embodies emerging social understanding of Shanghai.
For those new to Shanghai, what attract them most may be the dazzling neon lights, stylish buildings, great variety of commodities or delicious snacks. But for me, a native Shanghainese, it is the unique charm of the city that makes it appealing to all. With its confidence, tolerance, diligence and enterprising spirit, Shanghai attracts the world's attention.
Here, I'd like to interpret the city spirit in my eyes by three famous advertisement slogans which are familiar to all of us.
First, the slogan of Adidas, "Impossible is nothing." It is none other but the discontentment and the enterprising spirit that make a metropolis from a small fishing village. For us Shanghainese, impossible is nothing. If you think you can, you can. Look, the maglev is galloping toward the future; the Oriental Pearl Tower is welcoming.....
This is a free excerpt of 135 words. There are 657 words (approx.
2 pages at 300 words per page) in the full essay.
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