Marketing Essay | Marketing and Consumer Ethics of the Sainsbury Company

This student essay consists of approximately 5 pages of analysis of Marketing and Consumer Ethics of the Sainsbury Company.
This section contains 1,479 words
(approx. 5 pages at 300 words per page)
Buy the Student Essay on Marketing and Consumer Ethics of the Sainsbury Company

Marketing and Consumer Ethics of the Sainsbury Company

Summary: Explores the environment in which Sainsbury's operates in, with the overall aim of identifying further marketing opportunities relevant to this supermarket chain. Examines current marketing mix strategy and the opportunities and threats facing the organization. Outlines a general marketing strategy, where the company could successfully position their products to potentially new customer segments.
Procedure

The author, in order to complete the report studied several texts with regards to marketing and consumer ethics. The author also researched many useful websites with regards to Sainsbury's. The information studied can be found in the bibliography section found at the closing part the report.

According to Jobber et al (1998) the marketing mix is ` the tactical `toolkit' of product, place/distribution, promotion and price that an organisation can control in order to facilitate satisfying exchange'. The following is Sainsbury's current marketing mix strategy.

Product

Sainsbury's is committed to the continuous improvement and development of its products, as it understands quality is of paramount importance to customers. It is apparent that economy range products can target the price conscious customers. Sainsbury's Supermarkets always try to provide high-quality products, value of money. In addition to a wide range of quality food and...

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This section contains 1,479 words
(approx. 5 pages at 300 words per page)
Buy the Student Essay on Marketing and Consumer Ethics of the Sainsbury Company
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