With reference to a global business you have studied, analyse the drivers of globalisation, and how the business has developed its marketing strategies in response to the push for globalisation.

Executive summary

In the business report will outline the drivers of globalization. In particular, the report will focus on Coca-cola Amatil's expansion into global market, and how its marketing strategies were develop in response to globalization.

Introduction

A business globalization refers to which a business has expand its sales and asset across countries and its involved international flows of capitals, goods, service and labour.

Coca-Cola (CCA) is an American producer and distributor of non-alcoholic beverage. Although CCA was first created in United State, but it quickly become popular wherever it went. CCA first international bottle plant opened in...