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Elan Case Study
Summary: Provides a case study of Elan and the competitive boating industry. Examines past sales results of recreational boats and projects how slumping economic conditions could affect future sales.
- The sale of recreational boats was lethargic for several years up to the time of the 1990's. The National Marine Manufacturer's Association had reported that the actual number of recreational boaters had steadily declined at a rate of one to two percent per year through the late 1990's up into 2000. A fear that slumping economic conditions would further impact the market was a big problem facing the industry. This is why many 2001 models of recreational boats were housed in inventory warehouses until the 2002 season. In a positive light, water skiing almost was included in the 2004 Olympic Games in Athens. The International Waterski Federation was a huge supporter of acceptance into the Olympic Games, but the International Olympic Committee declined entrance due to the number of athletes already competing in the games. However, a run for the Olympics helped the ski boat industry gain a bit more attractiveness and...
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This section contains 1,828 words (approx. 7 pages at 300 words per page) |
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