The product that I have collectively decided to market for my independent study unit is a mobile. Mobiles are in great demand generally and they contribute greatly to the economy. Mobiles are used in almost all countries. They have come a long way since they were first invented and are still being manufactured and upgraded to meet our needs. They come in different shapes, designs, colors, qualities, models and brands. I believe that it is a very promising business compared to other products.

Executive Summary

1. Branding

Phoenix-C is the brand name of my electronic product- the mobile. The company that will be producing my product holds the same name, Phoenix-C.

2. Competitive Advantage

Phoenix-C meets the requirements of all other mobiles, which is to serve as a communication tool. However, its competitive advantages make it unique.

Phoenix-C has highly regarded safety standards that have been set in it...