Gatorade Essay | Student Essay

This student essay consists of approximately 13 pages of analysis of Gatorade Marketing Essay.
This section contains 3,618 words
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Gatorade Marketing Essay

Summary: Gatorade was first formed in the 1960's by doctors who came up with a carbohydrate-electrolyte beverage that kept the players hydrated since water was not doing the trick. Despite global success and 35 years in business, Gatorade keeps its marketing focus on pro-players and amateur athletes.

Executive Summary: Gatorade was first formed in the 1960's in Florida. The doctors of the University of Florida noticed that their football players where severely dehydrated in turn the players lacked the performance of the field. After several tests the doctors came up with a carbohydrate-electrolyte beverage that kept the players hydrated since water was not doing the trick. After noticing dramatic success in their teams' record in football, players and coaches wanted Gatorade to be on their sidelines each and every game. After the success in college sports, the Gatorade Company was on the sidelines helping professional athletes such as Michael Jordan. Players from the NBA, NFL and even NASCAR have all chosen to drink Gatorade. Gatorade even took the worldwide stage by introducing the brand to China, Colombia, the Middle East, South Africa and another 75 more countries. Even after all this success and 35 years in...

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This section contains 3,618 words
(approx. 13 pages at 300 words per page)
Buy the Student Essay on Gatorade Marketing Essay
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