Summary:
Provides an in depth analysis of an ad from a magazine. Describes the audience to which the ad is marketed toward.
The first thing that grabs the reader's attention is the fact that there are speakers in this open sky. Speakers represent attention or alertness. They are drawing the reader a picture showing that the reader needs to listen up. They want the reader's attention. Also, having the speakers in front of a blank blue sky helps to emphasize that the speakers represent, the attention of the reader is most important for this advertisement.
"This is not a drill." Here they use logos, in the way that they tell the reader's that this not a waste of a time Ad, this is something that is very important that will help you and your things in the future. They talk about the financial statistics, that R&D data, strategic plans, and customer lists as top information items stolen, and that the more the reader has these, the better it helps them. The use of this device shows the informational study that the world of technology does not have security behind it but, if the reader uses IBM than he/she will have that protection and security at all times. When they use these logos in the Ad, they also put in rhetorical questions like "Why"", and "The answer"", to emphasize that they have the answers to the reader's problems, and that he/she don't need to worry anymore. In the end showing the reader that the security of IBM, is the right way to go.
"How to tell anyone anything without telling everyone everything." This sentence using pathos shows the reader how to tell something, or everything, without having it publicized to the world. This gives the reader the feeling that his/her personal information is safe and locked away from anybody eyes or ears, except for themselves. This sentence kind of uses chiasmus in a way that it switches two of the words from the beginning of the sentence, with the end of the sentence. This helps to grab the reader's look, when they see this, because not often are chiasmus in advertisements, because it is often hard to put them in.
"It's a tightrope." This paragraph lets out that it is ok to be a little open. This is a protection plan for the reader, but he/she has to be instructing it. He/she needs to be able to let out some things, but still be quiet and secured. This uses pathos showing how the reader would feel, running this thing, and letting go some confidential information, and that is what IBM is insuring: the reader's protection.
The Ad, "A guide to the on demand world: Security," is in a semi-serious tone, because they are telling the reader that they need to get this under control. Don't let people get in his/her business and snoop around, and if the reader is with IBM, that will not happen. It could be in an excited tone too, because they want the reader to purchase from them, so they have to be generous and offering to make sure that the reader wants to have something to do with them. This Ad is focused more for business men and women, and people who run, or construct businesses. If you have your own business, you want your own information confidential.
This is the complete article, containing 538 words
(approx. 2 pages at 300 words per page).
