Essay | Eastman Kodak Case Study

Eastman Kodak Company operates in four segments, which are Photography, Health Imaging, Commercial Imaging, and Components Group. Kodak's strategy is firmly rooted in Kodak's core businesses: digital and traditional imaging. Kodak is primarily engaged in developing, manufacturing and marketing traditional and digital imaging products, services and solutions for consumers.

Kodak's work today increasingly involves digital technology that is combining with the power and convenience of electronics while maintaining the quality of traditional photography. Digital photography represents another disruptive innovation that poses a substantial threat to manufacturers and developers of 35mm. Digital imaging industry is rapidly replacing the film-based photography that made Kodak an American icon.

The major problem in Eastman Kodak is only two segments, Health Imaging and Commercial Imaging, are reported continuing increased in sales. Meanwhile, Photography and Components Group has dropped the gross profit of the company.

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