Sherif (1936) studied responses of the auto-kinetic effect on both groups and individuals. By placing participants in a darkened room with a minute source of light at the far end he discovered that participants were eluded and saw the light moving - this was because there was no other point of reference for them to focus on. Participants were asked how far the light was moving, when alone they would state many different answers but when groups were tested the answers of the last participants were taken as a reference for the next answer this created a group norm, this group influence was to be so powerful that when participants of the group test were to proceed as individuals those answers had become internalised and a lack of individuality was now seen amongst group. This shows that group norms still tend to influence even after the group is split...