Summary:
Describes how advertisers use a variety of tactics to target particular groups, such as young teens, to market their product or campaign. Describes the use of simple and honest advertising campaigns. Focuses on the campaign, "My Anti-Drug" found in Seventeen magazines.
Advertisers use a variety of tactics to target particular groups, such as young teens, to market their product or campaign. However, despite the general consensus that advertising is manipulative, the viewers conclude that some advertisements are straightforward and honest. Evidence of this can be seen in a simple public service ad called "My Anti-Drug" found in Seventeen magazines. This particular ad expresses the idea that one can be happy without drugs. Undoubtedly, the ad is attempting to reach out to young teens from the ages of eleven to fifteen to understand that drugs are harmful and that it can destroy one's passion in life. Furthermore, the ad is powerfully effective in persuading young teens through the use of vibrant colors, cartoon characters, and action portrayed in the ad.
Advertisers apply specific methods to influence teen consumers......
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