Summary:
Explores how the Ford Motor Company transformed itself to do business in a rapidly changing modern world. Describes how the emergence of e-commerce presented an opportunity to improve company structure for information sharing and process changes that could also enhance relationships with suppliers, dealers and customers. Considers how Ford's vision in using e-commerce to integrate processes across their organization was wise in the wake of a technology driven economy.
Introduction
When Ford Motor Company saw rapidly changing technologies dramatically impacting how the world did business it also recognized that for the organization to remain competitive incorporating these technologies would be critical. The emergence of e-commerce presented an opportunity to improve company structure for information sharing and process changes that could also enhance relationships with suppliers, dealers and customers. This technology would, in the president's words, " allow us to integrate the diverse processes that make up a complex business in a way that was very difficult to do before." The real challenge would be if and how Ford could effectively implement the change to transform how it did business both inside and outside the organization.
The Problem
The idea of moving to a more efficient e-commerce lacked a fully developed implementation plan and did not identify ways to.....
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