The Canadian Code of Advertising Standards states that advertisements may not contain inaccurate or deceptive claims or statements, either direct or implied, with regard to price availability or performance of a product or service. When businesses are creating their advertisement campaigns, they are supposed to follow the code. Nevertheless, do they"

    Marketers have come up with many ways to avoid conflict with the code of advertising standards. The most popular form is the small print. Advertisers will put a deceptive, bold slogan across the center of the ad, but in extremely small print the actual facts. Examples of this can be found everywhere. Recently in the Sarnia Observer, there was an ad for the wrestling show. They highlighted that the famous wrestler HHH, was going to be appearing at the Sarnia show. In small print in the corner, they stated that the show was subject...