Paragraphs, length and structure of, 168

Payment, rate of, 7;
  time of, 190

Personality sketches, 85;
  examples of, 87

Personal experience articles, 62;
  examples of, 63

Personal experience as a source of subjects, 30

Personal observation as a source of subjects, 28

Personal success as a source of interest, 43

Philadelphia Public Ledger, excerpt from, 130

Photographs, value of, 193;
  securing, 194;
  requirements for, 195;
  sizes of, 195;
  captions for, 196;
  mailing of, 197

Pictorial Review, article from, 331

Planning an article, 99, 102

Popular Science Monthly, excerpt from, 147

Practical guidance articles, 49, 78;
  examples of, 79

Practical guidance units, 127

Processes, methods of presenting, 125

Prominence as a source of interest, 42

Providence Journal, article from, 360;
  excerpt from, 142

Purpose, definiteness of, 45;
  statement of, 50

Qualifications for feature writing, 14

Question beginnings, 153

Question titles, 177

Quiller-Couch, Sir Arthur, on jargon, 163

Quotation beginnings, 149

Quotation titles, 176

Railroad Man’s Magazine, excerpt from, 148

Readers, editorial, 187

Readers, point of view of, 19, 20

Recipes, methods of presenting, 127

Reporters as feature writers, 6, 17

Revision of articles, 168

Rhyme in titles, 179

Romance as a source of interest, 41

“Sales without Salesmanship,” 349

San Francisco Call, excerpt from, 155

Saturday Evening Post, articles from, 218, 307, 349

Scandal, presentation of, 47

Scientific publications as a source of subjects and material, 27, 35

“Searching for the Lost Atlantis,” 364

Sentences, structure of, 165;
  length of, 166

Shepherd, William G., article by, 305

Siddall, John M., on curiosity, 15;
  on readers’ point of view, 21;
  on making articles personal, 45

“Singular Story of the Mosquito Man, The,” 242

“Six Years of Tea Rooms,” 336

Slosson, Edwin E., on scientific and technical subjects, 27

Sources of subjects and material, 25

Space rates for feature articles, 7

Staff system on magazines, 11

Statistics, methods of presenting, 122

Stevenson, Frederick Boyd, on Sunday magazine sections, 10

Stovaine, beginning of article on, 53

Striking statement beginnings, 143

Striking statement titles, 175