4.  Remember you are talking to a man who believes in
     “publicity,” and who believes further, that if you do not
     advertise the fact, you cannot possibly be in possession of
     “the goods.”  So for any sake open up a little, and tell him
     all you can about what the British Nation is doing to-day
     for Humanity and Civilization—­in other words, for America.

  5.  Remember this man is not so impervious to criticism as you
     are.  Don’t over-criticize his apparent attitude to the War. 
     Remember you are talking to a man whose patience under such
     outrages as the sinking of the Lusitania has been strained
     to the uttermost; so don’t ask him whether he is too proud
     to fight, or he may offer you convincing proof to the
     contrary.

  6.  Remember you are talking to a man whose business has been
     considerably interfered with by the stringency of the Allied
     blockade.  So don’t invite him to wax enthusiastic over the
     vigilance of the British Navy or the promptness of the
     Censor in putting the mails through.

  7.  And do try to disabuse the man’s mind of the preposterous,
     Germany-fostered notion that your country regards this war
     merely as a vehicle for commercial aggrandizement, or that
     the British Foreign Office proposes to maintain the Black
     List and other bugbears after the War.  It seems absurd that
     you should have to give such an assurance, but doubts upon
     the subject certainly exist in certain quarters in America
     to-day.

Let the American remember: 

  1.  Remember you are talking to a friend.

  2.  Remember you are talking to a man who regards his nation as
     the greatest in the world.  He will not tell you this,
     because he takes it for granted that you know already.

  3.  Remember you are talking to a man who is a member of a
     traditionally reticent and unexpansive race; who says about
     one third of what he feels; who is obsessed by a mania for
     understating his country’s case, exaggerating its
     weaknesses, and belittling its efforts; who is secretly shy,
     so covers up his shyness with a cloak of aggressiveness
     which is offensive to those who are not prepared for it. 
     Remember that this attitude is not specially assumed for
     you:  as often as not the man employs it toward his own
     wife, who rather enjoys it, because she regards it as a
     symptom of affection.

  4.  Remember you are talking to a man who is fighting for his
     life.  To-day his face is turned toward Central Europe, and
     his back to the United States.  Do not expect him to display
     an intimate or sympathetic understanding of America’s true
     attitude to the War.  He is conducting the War according to
     his lights, and is prepared to abide by the consequences of
     what he does.  So he is apt to be resentful of criticism. 
     Bear with him, for he is having a tough time of it.