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SOME ADVERTISEMENTS FROM THE ORIGINAL NUMBERS OF THE SPECTATOR.
In No. 1 Books only were advertised; and they were, Dr. James Drake’s ‘Anthropologia Nova; or, a New System of Anatomy;’ Sir William Petty’s ‘Political Arithmetic;’ a translation of Bernard Lamy’s ’Perspective made Easie;’ ‘The Compleat Geographer;’ an Essay towards the Probable Solution of this Question, ’Where those birds do probably make their abode which are absent from our Climate at some certain Times and Seasons of the Year. By a Person of Learning.’ The second edition of ‘The Origin and Institution of Civil Government Discussed,’ by the Rev. Benjamin Hoadly, M.A., Rector of St. Peter’s poor (who did not become a Bishop until 1715); a third edition of ’The Works of the Right Rev. Ezekiel Hopkins, late Lord Bishop of Londonderry,’ and ’newly published, a Collection of Debates, Reports, Orders and Resolutions of the House of Commons, touching the right of Electing Members to serve in Parliament.’
No. 2 was without Advertisements. Nos. 3 to 9 still advertised only Books. No. 10 placed five miscellaneous advertisements before the books, one of ’The Number of Silk Gowns that are weekly sold at Mrs. Rogers’s, in Exchange Alley,’ one of a House to Let at Sutton, one of Spanish Snuff, and two of Clarets and Spanish (Villa Nova, Barcelona and Galicia) Wines. The book advertisements predominating still,—with at first only one or at most two general advertisements, as of Plain Spanish Snuff; Yew and Holly Plants for sale; the drinking glasses and decanters at the Flint Glass-House in Whitefryers; a large House to let with a Dove House, Stables, and all other conveniences; the sale of a deceased Gentleman’s Furniture, or a Lieutenant’s Commission lost or mislaid,—we come to the first of the quack advertisements in No. 25. They are from separate houses, one of a ‘Chrystal Cosmetick,’ the other ’A most Incomparable Paste for the Hands, far exceeding anything ever yet in Print: It makes them Delicately white, sleek and plump; fortifies them against the Scorching heat of the Fire or Sun, and Sharpness of the Wind. A Hand cannot be so spoilt but the use of it will recover them.’
In No. 27 the first advertisement is of a Consort of Vocal and Instrumental Musick by the best Masters, which would be performed for the benefit of Mrs. Moore, at the Desire of several Persons of Quality. It was to be given ’at the Two Golden Balls, in Hart Street, the Upper End of Bow Street, Covent Garden.’
The first advertisement in the following number is of a boarding school for young gentlewomen, ‘near the Windmill in Hampstead.’ ’The famous Water Theatre of the Ingenious Mr. Winstanly’ was to be opened on the ensuing Easter Monday, and
’There is a Parcel of extraordinary fine Bohee Tea to be sold at 26s. per Pound, at the Sign of the Barber’s Pole, next door to the Brasier’s Shop in Southampton Street in the Strand. N. B. The same is to be sold from 10 to 12 in the Morning and from 2 to 4 in the Afternoon.’