Good Will Hunting, a 1997 Academy Award winning movie starring Ben Affleck and Matt Damon

Social capital, the goodwill of social groups, in sociology and public health

Goodwill (accounting), the portion of the market value of a business entity not directly attributable to its assets and liabilities

Goodwill Industries, a non-profit organization providing job training and employment services to people with disabilities

Goodwill Games, a former international sports competition (1986-2000)

Good faith, the mental and moral state of honesty

Click-to-donate site, such as The Hunger Site, have been referred to as "Internet Goodwill"