Alternative medicine, methods and practices used in place of, or in addition to, conventional medical treatments

Alternative rock, often referred to as "indie music"

Alternative lifestyle, a lifestyle that it is not within the cultural norm

Alternative education, non-traditional education

Alternative comedy, a range of styles used by comedians and writers in the 1980s

Alternate leaves, a classification in botanical phyllotaxis

Alternative dispute resolution, processes and techniques outside the traditional mainstream of jurisprudence

Alternative country

Alternative society, different models for society and social change

Alternative culture, a variety of subcultures on the fringes of mainstream culture

Alternative metal

Alternative comics, a genre of comic strips and books

Alternative (Kamen Rider), a character in the Japanese TV series, Kamen Rider Ryuki

Alternative school, a school geared towards students whose needs cannot be met in a traditional school

Alternative hip-hop

Alternative (album), an album by the Pet Shop Boys

Alternative media, media practices falling outside the mainstreams of corporate communication

Alternative algebra, an abstract algebra with alternative multiplication

Alternative dance

Alternative Records, a record label

Alternative fashion, for example Goth fashion, Punk fashion, Fetish fashion.