The New Yorker | Literature Criticism J. H. Rutledge and P. B. Bart

This literature criticism consists of approximately 10 pages of analysis & critique of The New Yorker.
This section contains 2,701 words
(approx. 10 pages at 300 words per page)
Buy the J. H. Rutledge and P. B. Bart

J. H. Rutledge and P. B. Bart

SOURCE: "Urbanity, Inc.: How The New Yorker Wins Business Success Despite Air of Disdain," in The Wall Street Journal, June 30, 1958, pp. 1, 6.

In the following excerpt, Rutledge and Bart examine reasons for the financial success of the New Yorker.

A. J. Russell, The New Yorker Magazine's urbane, well-tailored advertising director, still looks sheepish when he recalls it. "It was awfully corny," he mumbles, shifting his position uneasily.

Until recently, it seems, it was the custom at The New Yorker for the advertising staff to toll a ship's bell whenever an important new account was landed. Upon hearing the signal, all hands would adjourn to the nearby Harvard Club to clink glasses and enjoy good fellowship.

But now the high-spirited ad men, aware that their frivolity is inimical to The New Yorker's...

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This section contains 2,701 words
(approx. 10 pages at 300 words per page)
Buy the J. H. Rutledge and P. B. Bart
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