SOURCE: "Aristotle's Concept of Metaphor in Rhetoric," in Aristotle: The Classical Heritage of Rhetoric, edited by Keith V. Erickson, The Scarecrow Press, Inc., 1974, pp. 235-50.
In the following essay, Jordan studies Aristotle's use of metaphor in Rhetoric, asserting that the context of Aristotle's statements about metaphor indicates that his conception of metaphor was psychological in nature. Aristotle, Jordan notes, identifies "semantic and structural characteristics which affect reader and listener behavior."
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