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Tommy Hilfiger (born 1952) has brought the fashion industry to its knees with his enormous success in the retail clothing market. His all-American designs appeal simultaneously to everyone from 60-year-old golfers to gangsta rappers, a near-impossible feat in the demographics-oriented rag trade. But the key to Hilfiger's professional triumph isn't the clothes; it's the label.
Tommy Hilfiger has been referred to as the Ralph Lauren of a new generation, but he has clearly come unto his own in the world of fashion. With successful lines of men's clothing, women's clothing, home furnishings, and a unisex fragrance, Hilfiger became the fashion guru of the 1990s and the biggest thing to hit the fashion industry in a decade. An enticement to a wide variety of consumers, his designs are casual while his prices remain moderate. Hilfiger's most praiseworthy achievement, however, is his precision of brand execution. Alan Millstein, editor of The Fashion Network Report trade magazine, described the method behind Hilfiger's success to USA Today: "It's a combination of great marketing, merchandising, and hype.
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