Their marriage lasted until Helen's death in 1967. A year later he married Audrey Stone Dimond on 6 August 1968.
In the early days after leaving Oxford, Geisel successfully marketed his cartoons and prose for Judge, College Humor, Liberty, Vanity Fair, and Life. One of his cartoons attracted the interest of the Flit division of Standard Oil Company, and he was contracted to do cartoon ads. His "Quick Henry the Flit" ads became famous. Geisel also did billboard advertising, and he created some monsters for Standard Oil--the Moto-Raspus, the Zerodoccus, the Moto-Munchus, the Karbo-Nockus, and the Oilio-Gobelus--that are distant kin to characters in the Circus McGerkus and Zoosky McGrewsky. In 1931 Viking Press asked him to illustrate a book of humor which was published as Boners. It did well, as did the sequel, More Boners , and gave Geisel the idea of doing a book of his own. He wrote and illustrated an ABC book which contained all sorts of fantastic animals, but he could not find a publisher for it. Not until four years later did he try another children's book. As the often-recounted story goes, inspiration came on a transatlantic voyage.
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